Growth Hacking Strategies: The Smart Way to Scale Fast (Without Burning Cash)
By Oscar Auza, CEO at Brandika 1. What Is Growth Hacking (And Why Every Startup Needs It) Let me keep it real: if you’re running a startup or small business in 2025, you’re likely strapped for time, strapped for cash, and trying to make something incredible happen anyway. That’s where growth hacking comes in. The […]
Why Crisis Communication is Vital for Your Brand
In the fast-paced world of marketing and public relations, one thing is certain—crisis communication is no longer optional. It’s a vital aspect of any organization’s strategy, especially when navigating through turbulent times. Whether it’s a product recall, a data breach, or an environmental disaster, the ability to respond quickly and effectively to a crisis can […]
Understanding the Difference Between KPIs and OKRs in Marketing Strategy
At Brandika, we understand the importance of setting clear goals and measuring the right metrics to ensure success. As a marketing agency, we often come across businesses confused about the terms KPIs (Key Performance Indicators) and OKRs (Objectives and Key Results). While both are essential tools in measuring performance and progress, they serve different purposes. […]
What Is Cross Marketing and Why It Works Today
As the CEO of a marketing agency that lives and breathes brand growth, I’ve seen countless trends come and go—but cross marketing is here to stay. Why? Because when done right, it’s one of the most cost-effective and impactful strategies to expand reach, build credibility, and generate qualified leads through collaboration. So, what exactly is […]
Entendiendo el Proceso de Compra del Consumidor: La Clave para Estrategias de Marketing Efectivas
As marketers, we often focus on selling a product or service without fully understanding the journey our customers take before making a purchase. However, recognizing the five stages of the consumer buying process is critical to crafting marketing strategies that resonate, persuade, and convert. At Brandika, we help businesses optimize their marketing efforts by aligning […]
Por Qué Tu Negocio Necesita un Estratega de Marketing Digital en 2025
Introduction: The New Era of Digital Marketing Digital marketing is evolving faster than ever. As we step into 2025, businesses that fail to adapt to these changes risk falling behind. A once-in-a-generation shift is happening: consumers no longer follow a linear path from ad exposure to purchase. Instead, they interact with brands across multiple platforms, […]
Estrategia de Marketing por Escasez: Cómo Crear Urgencia y Aumentar las Ventas
By Oscar Auza, CEO of Brandika Introduction: Why Scarcity is a Powerful Marketing Strategy If you’re selling online courses, digital products, e-commerce items, or even running a brick-and-mortar store, you’re likely leaving a lot of money on the table if you’re not using scarcity marketing the right way. I’ve seen business owners and entrepreneurs lose […]
Entendiendo los Hábitos de Compra del Cliente: La Clave para una Estrategia de Marketing Ganadora
By Oscar Auza, CEO of Brandika Introduction: Why Knowing Customer Buying Habits is Crucial As the CEO of Brandika, I’ve seen firsthand how businesses struggle to understand what drives their customers’ purchasing decisions. Many companies focus on marketing tactics without truly analyzing how and why consumers buy. The reality is simple: if you don’t understand […]
¿Qué es un Código QR? Cómo las Empresas Pueden Aprovecharlo para el Éxito en Marketing
Introduction: The Rise of QR Codes in Marketing If you’ve recently noticed an increase in small black-and-white square patterns labeled “Scan Me,” you’ve encountered QR codes. These matrix barcodes have taken over marketing, business transactions, and digital interactions, making it easier than ever to bridge the gap between the physical and digital worlds. As the […]
¿Por Qué Estudiar Marketing? Una Opción Profesional Poderosa para el Futuro
Marketing is everywhere. From the ads on your social media feed to the branding of your favorite coffee shop, marketing shapes how we see and interact with the world. But beyond its everyday presence, marketing is a dynamic, strategic, and highly rewarding field that offers incredible career opportunities. As Oscar Auza, CEO of Brandika, a […]
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