Market Research and Marketing Strategy Specialist
Sandra is a seasoned professional with strong expertise in both qualitative and quantitative market research. She has contributed to key projects with Brandika, bringing a structured and analytical approach to understanding customer needs and translating them into actionable strategies.
Her academic background and field experience have enabled her to lead processes such as brief development, context analysis, and the design of research methodologies tailored to real market dynamics. Sandra is proficient in advanced analytical techniques including multiple regression, factor analysis, and correlation studies, delivering valuable insights for managerial decision-making.
Areas of Expertise:
- Qualitative and quantitative research
- Survey design and data analysis
- Research brief development and problem identification
- Literature review and theoretical framework construction
- Primary and secondary data collection techniques
- Insight generation for business environments
Her approach combines analytical precision with consumer empathy, helping the brands she works with uncover clear, relevant, and strategically aligned answers.
English 
Spanish