Learn how to write effective prompts for campaigns, content, automations, and more.
A practical, clear, and powerful guide written by one of the most recognized Spanish-speaking marketing consultants.
From Prompts to Performance
If You Want Results, Read This
Optimize campaigns, analyze results, and improve your ROI with AI
Do more with less by delegating tasks and generating ideas in seconds
Train your team to deliver faster, higher-quality results
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In this guide, you’ll learn how to design clear, goal-aligned prompts that turn marketing intent into precise outputs. We break down the non-negotiable elements of an effective prompt—audience, objective, channel, tone, constraints, and success criteria—and show how to adapt them for SEO briefs, email flows, social calendars, and automation workflows. Through real case studies, you’ll practice turning prompts into measurable outcomes, using simple frameworks and dashboards to track impact. You’ll also master responsible AI use with practical guardrails for data privacy, bias mitigation, and disclosure.
Testimonials
Stories and outcomes from marketers, founders, and teams who turned prompts into performance—faster launches, clearer briefs, and measurable lifts in ROI.
Kleur Impresores
Thanks to the prompts in this guide, I was able to automate key tasks in my business. Highly recommended
CFS Investigaciones Estratégicas
I didn’t just learn how to use ChatGPT—I learned to think strategically about how to get the most out of it.
JumpStart Your Future
Oscar Auza is a marketing consultant and AI practitioner with 20+ years helping brands turn strategy into measurable growth. As CEO & Founder of Brandika LLC and professor of AI applied to marketing at Universidad de La Sabana, he has guided teams across legal, fashion, education, accounting, and other sectors to build clearer briefs, faster workflows, and campaigns that perform.
More than 30 companies in the U.S. have implemented his frameworks for content, automation, and analytics. His approach blends practical prompt engineering with business rigor—aligning objectives, audiences, and channels to deliver ROI without sacrificing brand.
Learn more at oscarauza.com.
Learn to use ChatGPT in marketing with this practical guide. Write better prompts, automate processes, and master applied AI. By Oscar Auza.
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Oscar is a benchmark in the strategic use of artificial intelligence. This book is a gem for any modern marketer