Objetivos SMART en Marketing de Contenido: Guía del CEO para el Éxito Estratégico
By Oscar Auza, CEO of Brandika Introduction: Stop Wasting Time on Random Content Most business owners dive into social media and content marketing without a clear plan—posting anything and everything, hoping something will stick. This is a waste of time, effort, and money. At Brandika, we help businesses create content that works—content that moves the […]
IA en Marketing Digital: El Cambio de Juego que Tu Negocio Necesita
The marketing landscape is evolving at an unprecedented pace, and artificial intelligence (AI) is at the forefront of this transformation. Businesses that leverage AI-powered tools are gaining a significant edge over their competition, automating processes, personalizing customer experiences, and driving conversions like never before. As the CEO of Brandika, a leading marketing agency in the […]
Análisis de Mercado con Inteligencia Artificial: El Futuro de la Toma de Decisiones Basada en Datos
1. Introduction: AI is Revolutionizing Market Research Market research has always been a critical process for businesses looking to understand their audience, define their positioning, and stay ahead of competitors. However, traditional methods—such as surveys, focus groups, and manual data analysis—are time-consuming and often fail to capture the full picture. Enter Artificial Intelligence (AI). AI […]
¿Qué es DeepSeek y Cómo Usar el Modelo de IA que Compite con ChatGPT?
Introduction Artificial Intelligence is no longer just a trend—it’s the backbone of modern marketing. At Brandika, we work with businesses in the U.S. and Colombia to implement cutting-edge AI tools in their digital marketing strategies. One of the most exciting developments we’ve seen recently is DeepSeek AI, a model that’s not only powerful but also […]
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