SMART Objectives in Content Marketing: A CEO’s Guide to Strategic Success
By Oscar Auza, CEO of Brandika Introduction: Stop Wasting Time on Random Content Most business owners dive into social media and content marketing without a clear plan—posting anything and everything, hoping something will stick. This is a waste of time, effort, and money. At Brandika, we help businesses create content that works—content that moves the […]
AI in Digital Marketing: The Game-Changer Your Business Needs
The marketing landscape is evolving at an unprecedented pace, and artificial intelligence (AI) is at the forefront of this transformation. Businesses that leverage AI-powered tools are gaining a significant edge over their competition, automating processes, personalizing customer experiences, and driving conversions like never before. As the CEO of Brandika, a leading marketing agency in the […]
Market Analysis with Artificial Intelligence: The Future of Data-Driven Decision Making
1. Introduction: AI is Revolutionizing Market Research Market research has always been a critical process for businesses looking to understand their audience, define their positioning, and stay ahead of competitors. However, traditional methods—such as surveys, focus groups, and manual data analysis—are time-consuming and often fail to capture the full picture. Enter Artificial Intelligence (AI). AI […]
What is DeepSeek and How to Use the AI Model Competing with ChatGPT?
Introduction Artificial Intelligence is no longer just a trend—it’s the backbone of modern marketing. At Brandika, we work with businesses in the U.S. and Colombia to implement cutting-edge AI tools in their digital marketing strategies. One of the most exciting developments we’ve seen recently is DeepSeek AI, a model that’s not only powerful but also […]
English 
Spanish