Master Marketing with ChatGPT
and Transform Your Digital Strategy

Learn how to write effective prompts for campaigns, content, automations, and more.
A practical, clear, and powerful guide written by one of the most recognized Spanish-speaking marketing consultants.

From Prompts to Performance

Clear, Direct Benefits

  • Learn to write precise prompts that improve your marketing results
  • Save hours of work by delegating tasks to AI with clear instructions
  • Multiply your productivity as a marketer, entrepreneur, or agency
  • Apply what you learn immediately with real, actionable examples
  • Use it as a handbook to create content, automate, segment, and analyze data

 

This isn’t another theoretical AI book. It’s a practical tool to leverage ChatGPT as a strategic ally for modern marketing

If You Want Results, Read This

Who Is This Book For?

Digital marketing professionals:

Optimize campaigns, analyze results, and improve your ROI with AI

Entrepreneurs and freelancers:

Do more with less by delegating tasks and generating ideas in seconds

Marketing and advertising agencies:

Train your team to deliver faster, higher-quality results

Marketing and communications students:

Gain a competitive advantage by learning how to use AI now

What You’ll Learn
with This Guide

In this guide, you’ll learn how to design clear, goal-aligned prompts that turn marketing intent into precise outputs. We break down the non-negotiable elements of an effective prompt—audience, objective, channel, tone, constraints, and success criteria—and show how to adapt them for SEO briefs, email flows, social calendars, and automation workflows. Through real case studies, you’ll practice turning prompts into measurable outcomes, using simple frameworks and dashboards to track impact. You’ll also master responsible AI use with practical guardrails for data privacy, bias mitigation, and disclosure.

Testimonials

What Readers Say

Stories and outcomes from marketers, founders, and teams who turned prompts into performance—faster launches, clearer briefs, and measurable lifts in ROI.

Oscar is a benchmark in the strategic use of artificial intelligence. This book is a gem for any modern marketer

    Euripides Aguirre
    Euripides Aguirre

    Kleur Impresores

    Thanks to the prompts in this guide, I was able to automate key tasks in my business. Highly recommended

      Carlos Salazar
      Carlos Salazar

      CFS Investigaciones Estratégicas

      I didn’t just learn how to use ChatGPT—I learned to think strategically about how to get the most out of it.

        Jessica Azout
        Jessica Azout

        JumpStart Your Future

        About Oscar Auza

        Marketing strategist, AI educator, and founder of Brandika LLC

        Oscar Auza is a marketing consultant and AI practitioner with 20+ years helping brands turn strategy into measurable growth. As CEO & Founder of Brandika LLC and professor of AI applied to marketing at Universidad de La Sabana, he has guided teams across legal, fashion, education, accounting, and other sectors to build clearer briefs, faster workflows, and campaigns that perform.

        More than 30 companies in the U.S. have implemented his frameworks for content, automation, and analytics. His approach blends practical prompt engineering with business rigor—aligning objectives, audiences, and channels to deliver ROI without sacrificing brand.

        Learn more at oscarauza.com.

        Oscar Auza, Founder & CEO at Brandika LLC

        Ready to transform your marketing with AI?

        Learn to use ChatGPT in marketing with this practical guide. Write better prompts, automate processes, and master applied AI. By Oscar Auza.

        Ready to transform your marketing with AI?
        Buy now on Amazon

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